Built, Not Found
Long before Kentucky Crush announced its first evaluation, Brendan Hébert was already building the confidence that would bring him there.
“I’ve never been the first choice.”
It is a surprising admission from a World Champion, especially one preparing to tell Kentucky Crush that he believes he can compete with anyone in professional cheer. Brendan Hébert says both things without hesitation because, to him, they are not contradictions. One explains how he moved through much of his career. The other reflects what he has built from it.
That belief did not arrive all at once. It was assembled through repetition, correction and years of learning to trust work he could account for. Brendan records his training, studies the weaknesses inside skills he has completed hundreds of times and returns to them until the movement becomes more dependable.
“I love all the boring stuff that everybody hates,” he said. “Repetition. Repetition. Repetition.”
Over the past year, that attention expanded beyond tumbling. Brendan began preparing for the Pro Cheer League before Kentucky Crush announced its evaluation and before he knew where an opportunity might emerge. He hired a nutritionist, tracked his food and rebuilt his schedule around the demands he expected from professional cheer. Some mornings began at 5 a.m., with strength and conditioning separated from dedicated tumbling and recovery days.
Between October and January, he lost more than 50 pounds.
Brendan is careful when he talks about that part of his preparation. He understands how easily weight-loss stories can become distorted in a sport where appearance and performance have not always been discussed responsibly. His process was structured, supported and tied to a specific athletic goal. He was not trying to become smaller for its own sake. He wanted to understand what his tumbling could become when every part of his preparation served the same purpose.
“Average won’t cut it in a league of pros,” he said.
He hopes to join Kentucky Crush as a tumbling specialist and test himself against the best athletes the league can put across from him. He believes he can win those matchups, speaking with a certainty that would have felt unfamiliar to the younger athlete he describes.
“I don’t think there’s a single person in this league more competitive than I am,” he said. “If they are, I’m ready to go head-to-head against them.”
For years, Brendan believed he was one of the weakest athletes on his teams. Now, he is preparing to enter a professional evaluation convinced he belongs among the strongest.
The distance between those two beliefs is where his story begins.
The Kid Inside the Gym
Brendan grew up in Detroit and entered cheer before he was old enough to decide whether he wanted it.
His mother, Lea Hébert, opened Elite Cheer Michigan in 2001, before Brendan was born. The gym was already part of the family by the time he could walk, and it became the setting for most of his childhood. Lea coached his teams, taught his tumbling and shaped the way he learned to assess his own progress.
“She taught me how to look at the big picture,” Brendan said. “Aim to be the best and make the gap bigger between first and second.”
The standard around him was high. His early performance did not always match it.
Brendan remembers himself as chaotic and resistant to correction. He describes a young athlete who often moved through practices without the focus he would later demand from himself. Around age 12, that resistance reached a point where he stepped away from cheer for a season.
At the time, he did not want to listen. Without correction, he stopped improving. Without improvement, the frustration he carried only deepened.
The season away forced him to confront a possibility he had avoided while blaming the circumstances around him: he had become part of the reason he was no longer growing.
“My biggest failure in life wasn’t a specific moment,” he said. “It was a mindset.”
Tatiana Gutsu had been part of his development since he was young. A Ukrainian gymnast who won the 1992 Olympic all-around for the Unified Team. Gutsu understood elite movement at a level few young cheer athletes ever encounter. She and Lea worked together on Brendan’s foundations and technique, continuing to invest through years when the results did not make him an obvious prospect.
Brendan remembers Gutsu telling him he could become something special if he allowed her to help him. The comment stayed with him because of the distance between what she saw and what he had shown. Her belief arrived before Brendan had produced enough evidence to share it. For years, he trained inside the distance between what she saw and what he could prove.
The Ring
When Brendan was 11, Ray Jasper handed him his 2015 CheerForce Nfinity World Championship ring and asked him to try it on.
At the time, Nfinity belonged to another part of the sport. Its athletes had reached the level Brendan watched from a distance, and Jasper told him that one day he would earn a ring of his own.
Brendan remained with Elite Cheer Michigan through 2024, including two seasons as a super senior. The program placed in the top six at The Cheerleading Worlds three times, and in 2022, he earned bronze alongside his mother and younger sister, Brooklyn.
When he aged out, the path forward became less certain. Brendan contacted open teams, but some programs passed and others told him the fit was not right.
Then a colleague from Action Spirit Camps called from CheerForce Nfinity. She had watched Brendan teach and work throughout the industry, and recommended him to head coach Jennifer Long.
Long knew his name through camps and clinics, but she had never coached him. What she received was the trust of people she respected and an athlete willing to fly from Michigan to California for the opportunity.
“From the moment he became part of Nfinity, he embraced not only his role as an athlete, but the traditions and legacy he was stepping into,” Long said.
She describes him as loyal, disciplined and passionate. The arrangement required independence. Brendan trained primarily at home, then arrived in California prepared to fill a specialist role as a tumbler and stunter.
Long believed he could help Nfinity win a World Championship.
Four months later, they did.
The title changed Brendan’s résumé without erasing the years he had spent wondering whether he belonged at that level. What changed was the evidence he carried when he looked at himself.
What He Carries Forward
Brendan is uncomfortable with the language of being self-made. He knows the work has been his to do, but he also knows the opportunity to do it was created by people who saw something in him before the results were easy to defend.
His mother, Lea Hébert, shaped the standard. Tatiana Gutsu refined his foundations. Ray Jasper gave him an image of where the work could lead, while Jennifer Long opened a door at the moment Brendan was struggling to find the next team willing to take him seriously. Their influence did not arrive all at once, but it became inseparable from the athlete he was building.
“I think of myself as an extension of their legacy and of their work,” Brendan said. “Sure, I am myself and my own person, but my success is bigger than me.”
I initially understood that responsibility as something he felt obligated to repay. Brendan saw it differently.
“I don’t look at it as a debt,” he said. “It’s more of an honor. Like a surname or a family tree.”
The distinction fits the way he talks about each of them. They invested without asking what he could offer in return, sharing knowledge and placing their reputations behind him at stages when his own name carried less weight. Brendan cannot separate what he has accomplished from those decisions.
“There is no success that I’ve ever achieved that doesn’t tie back to them,” he said. “Every win I’ve ever had, every person I’ve ever helped—it’s because of things I’ve learned from them.”
That influence now appears in the way he coaches. Brendan travels for tumbling camps, coaches clinics and works as a director within his program. His social media shows the attempts that happen before a skill becomes dependable, including the missed landings and small corrections that polished highlight reels usually remove.
He remembers what it felt like to watch elite athletes from a distance and assume their level belonged to a different kind of person. By leaving more of the process visible, Brendan hopes younger athletes can recognize a path between where they are and what they are watching.
“The inspired kid that they are now is the kid I was 10 years ago,” he said. “I just want to show that it’s attainable.”
Confidence, Measured
Brendan still remembers every version of being overlooked. The feeling did not disappear when he won Worlds, but it stopped functioning as a verdict.
He began replacing it with evidence.
The evidence came through training he could account for, corrections he could repeat and preparation that continued long after a coach stopped watching. Over the past year, he rebuilt his schedule around professional cheer because he wanted his confidence to rest on something more durable than praise.
He likes being underestimated. He remembers not being selected first, not being the athlete coaches built around and not being the prospect everyone expected to succeed. Those experiences did not lose their hold on him when he began winning medals. They became part of the way he learned to prepare.
“I’ve never been the first choice,” he said. “The most sought-after prospect. The favorite to win. The one that everyone was confident in.”
He describes himself as a fierce competitor and speaks openly about wanting to dominate. He wants Kentucky to win without leaving results open to interpretation. In an individual matchup, he wants to become the athlete a coach can send onto the floor with confidence that the assignment will be completed.
The language is aggressive. The preparation beneath it is controlled. Brendan describes himself as neither special nor exceptional — a claim he makes without any apparent interest in being contradicted. He knows his strengths and weaknesses. He understands how fatigue affects his consistency and where his technique remains vulnerable. He has reorganized his conditioning and nutrition around the demands he expects from the league, then continued making corrections as the evaluation approached.
The process gives his confidence somewhere concrete to stand.
“If I don’t succeed, it’s not going to be from a lack of work ethic,” he said. “And I’m okay with that.”
The Moment That Nearly Ended It
In August 2025, Brendan survived a motorcycle collision that could have ended very differently. He speaks about the experience through his faith and the responsibility he felt afterward to stop treating time and potential as guarantees.
The accident did not create his ambition. It made postponement harder to justify.
By September, he had begun training specifically for professional cheer.
The choice became visible in his body and his schedule, but its deeper effect was internal. Brendan began treating each part of his preparation as something he was accountable for using while he still had the chance.
“I only have one fear in life,” he said. “Wasting my potential.”
Another Hébert
Brendan will not be the only member of his family pursuing Kentucky Crush.
His younger sister, Brooklyn, is also preparing for Friday’s evaluation.
At 19, Brooklyn has already completed 16 seasons with Elite Cheer Michigan before joining CheerForce Nfinity, where she arrived with a résumé and reputation that were distinctly her own. She has competed across multiple levels and every stunting position while earning two bronze medals at The Cheerleading Worlds. Away from competition, she has become a head coach, choreographer and instructor.
The similarities between their paths are easy to identify. The way Brendan describes their relationship makes the differences more important.
“In all honesty, Brooklyn’s in a category of her own,” he said. “We look eye to eye.”
He considers her one of the most versatile female tumblers he knows and readily acknowledges that she is better than he is in certain areas. Both approach skills with an unusual level of technical attention, but their roles are not identical. Brendan is narrowing his preparation around a specialist identity. Brooklyn brings range across tumbling and stunting, with experience developed across nearly every part of a routine.
They train together without turning each session into a private contest.
“There is no ego or competitiveness between us,” Brendan said. “It is strictly collaboration so we can excel to our fullest potential.”
Brooklyn names Brendan as one of the people whose approach to training has raised her own standard. Brendan doesn’t view that relationship as one-directional. Their ages are close, their careers have overlapped and their chemistry has been built through nearly two decades inside the same family and many of the same gyms.
“In life and on the floor, I know no other person to handle opposition more than her,” he said. “That’s a chemistry you can’t build in a season.”
Kentucky will evaluate Brendan and Brooklyn separately. Neither is presenting them as a package, and both have individual cases to make.
Should they end up on the same roster, Brendan does not expect the family connection to become the story for long.
“We simply handle business,” he said. “Our heads are always down, and we’re just right at work.”
Crush
Kentucky Crush doesn’t have a previous roster to preserve or an established identity to protect. Friday’s evaluation is part of the process of deciding what the franchise will value when it enters the league for the first time.
Brendan hopes the coaches see a specialist who can contribute immediately. He also wants to offer something less visible in a tryout score: the habits of an athlete who will continue preparing after the roster is announced and whose standard may push the people training beside him.
He speaks positively about head coaches Jomo Thompson and Misty Hodges, whose reputations and previous work have given him confidence that Kentucky is building something he can support. He is not looking only for a uniform. He wants to invest in the direction of the team and believes he can help raise what the group expects from itself.
The confidence is unmistakable. So is the part of Brendan that still remembers how often someone else had to take the first chance.
Kentucky will make its own evaluation. Brendan cannot control what the coaches prioritize, how the day unfolds or what another athlete may show beside him. He has spent the past several months narrowing his attention to the variables he can influence.
His body is prepared. His training has been measured. His ambition no longer requires anyone else to say it first.
Friday will not determine whether Brendan Hébert has always been the obvious choice. His career has already answered that.
It will determine what Kentucky sees when the athlete who spent years waiting to be chosen arrives with a belief he no longer needs anyone else to lend him.
Brendan understands that preparation cannot guarantee a roster spot. It can only make the case more honest.
“My confidence is earned,” he said.
This time, he is bringing it with him.






